A New Trend: Cannabis Joins the Super Bowl Festivities
As the excitement builds for the Super Bowl, a new player is making headlines in the celebration game: cannabis, particularly edibles. This shift is part of a broader trend that sees cannabis-infused goods taking their place alongside traditional party favorites.
Data Shows a Spike in Cannabis Consumption
Weedmaps has reported a notable increase in orders for cannabis-infused products in the week leading up to the Super Bowl, with last year's event seeing a 13% jump in edibles orders on the Saturday before the game. This rise in demand isn't new; it's part of an ongoing trend that highlights a growing national appetite for incorporating cannabis into major celebrations.
Edibles and Infused Ingredients Score Big
The demand isn't just for any cannabis products; specifically, infused cooking ingredients and snacks are seeing significant upticks, with a 21% and 12% rise, respectively. Arizona, last year's Super Bowl host state, even saw edibles orders double, hinting at the growing popularity of this consumption method during the game.
Delivery Services Play a Key Role
The convenience of cannabis delivery services, viewed by 40% of cannabis users as akin to food delivery apps like GrubHub and DoorDash, is also fueling this trend. Moreover, 43% of users find that cannabis enhances the social enjoyment of gatherings, such as Super Bowl parties.
Dispensaries Get in on the Action
Dispensaries are tapping into the Super Bowl spirit, offering themed promotions and collaborations. The Source in Las Vegas, for instance, has special edibles giveaways aligned with the participating teams' colors. Meanwhile, Jeeter's collaboration with Ricky Williams for a limited edition pre-roll multipack and Planet 13's tailgate party featuring NFL legends demonstrate the deepening connection between cannabis and sports celebrations.
Conclusion: A Changing Celebration Landscape
The integration of cannabis, especially edibles, into Super Bowl festivities is reshaping how fans celebrate. With dispensaries rolling out thematic promotions and the ease of delivery services, cannabis is scoring touchdowns in the realm of social enjoyment. As this trend continues, cannabis edibles are poised to become a staple in not just Super Bowl parties but national festivities at large.
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